How to Upload Gif as Facebook Cover

Facebook has more than 80 million small businesses around the world using Facebook Pages. And even if we're not supposed to gauge a book by its embrace… you know as well as I do that information technology happens. This is why your Facebook cover photograph is so important.

But what is a Facebook cover photo? What are the Facebook comprehend photo size dimensions, and how tin can you create an image that looks great on desktop AND mobile devices?

This article volition teach you everything you demand to know and requite you lot the perfect Facebook comprehend photo template.

Permit'southward dive in!

What is a Facebook Comprehend Photograph?

When someone visits your Facebook Page, your comprehend image is the first thing they see and takes upwards just about the unabridged screen.

A bad Facebook cover image tin accept visitors borer "Dorsum" before they draw their next breath, never returning to your page again.

Yet, a well-optimized Facebook cover photo will entice viewers to follow you lot , explore your Page, interact with your brand, visit your website, and buy from your shop.

What is the Facebook Embrace Photo Size?

Facebook comprehend photos (or "Facebook banners") are displayed at 820 pixels wide by 312 pixels tall on desktops, and 640 pixels wide by 360 pixels tall on mobile devices. Your Facebook comprehend image size must be at least 400 pixels wide and 150 pixels tall.

For all-time results, Facebook likewise recommends using a PNG file.

Now, if you're the blazon of person who likes to go super technical, a Facebook cover photo will load fastest as an sRGB JPG file that's 851 pixels broad, 315 pixels tall, and less than 100 kilobytes.

Okay, however with me?

The Big Trouble with Facebook Encompass Photos

You may take noticed a problem with Facebook cover images: We only get one Facebook comprehend photo, but it's displayed differently on desktops and mobile devices.

So, how does Facebook help united states of america solve this issue? Well, they don't.

Facebook isn't trying to badger us, they're just taking into account the aspect ratios of different devices.

Call up, Facebook is viewed in mural on desktop and portrait on mobile devices. The problem isn't pixel sizes but the shape .

Have a look at Hershel's Facebook encompass photo on desktop:

Now, here's what it looks like in the Facebook mobile app:

Sure, they wait similar, but there's a small divergence – the image has been cropped on the desktop version.

Let's expect at the mobile version again, but this time, I've grayed out the parts of the image that aren't displayed on desktop:

So on mobile devices, the prototype's top and lesser are expanded by most 75 pixels each.

This is really actually cool.

It means that Facebook isn't squeezing or stretching your Facebook cover photograph to fit – so your epitome volition always await its best. This also applies to Facebook cover videos, which we'll talk more about in a moment.

Okay, then how tin y'all brand a Facebook comprehend photograph that looks amazing on desktop and mobile devices, with all the different aspect ratios in between?

The Best Facebook Cover Photo Size for Desktop and Mobile

The solution to this Facebook cover epitome problem is to brand your photo much taller than the recommended 820 x 312 pixels.

Specifically, your image should exist 820 pixels wide by 462 pixels alpine.

This gives yous 75 extra pixels at the top and lesser of your image that will be cropped when displayed on desktop.

Okay, but what does this look like exactly?

The Perfect Facebook Cover Photograph Template for Desktop and Mobile

Here'southward a Facebook cover photo template that you can employ to pattern an prototype that looks great on desktop and mobile devices:

The whole image will be displayed on mobile devices. However, the light blue sections will be cropped out when displayed on desktop computers.

To download the Facebook cover photo template, right-click the image, click "Save Image Equally…", and save the image to your reckoner.

Up side by side?

What is the Best Facebook Comprehend Video Size?

Facebook comprehend videos are displayed in the same way equally photos. For this reason, the recommended Facebook cover video size is also 820 pixels by 462 pixels. Your video besides needs to be between 20 to ninety seconds in length.

Facebook cover videos provide a fantastic opportunity to promote your brand or a defended marketing bulletin, and can oftentimes exist more than engaging than photos.

But it'southward not all good news.

Facebook encompass videos are less constructive on mobile devices, every bit they don't autoplay. They load as a thumbnail instead.

What'due south more, the sound in Facebook encompass videos doesn't automatically play either – viewers must click on the video to hear the sound. For this reason, it'southward best to make sure that your video is withal interesting and engaging without audio.

That said, when you consider that 85 percent of Facebook users watch videos with the volume turned off, it's good practice to make your videos engaging without sound when posting them on Facebook regardless.

Here'southward an case of an middle-communicable Facebook cover video from watch brand Bremont :

Lastly, don't worry if you lot already have an awesome video but the dimensions aren't quite correct. Earlier editing your video, just endeavour uploading the video and using Facebook'southward "Reposition" characteristic.

How to Make a Facebook Cover Photograph

Now that y'all empathize the dimensions, here are vi meridian tips on how to make a Facebook cover image.

1. Use Shopify'southward Hatchful to Create a Social Media Make Bundle

If you lot oasis't yet created a logo or visual branding for your business concern, check out Shopify's Hatchful .

This free tool allows you to quickly and hands create an awesome brand bundle – this includes images formatted for each of your main social media channels.

Hatchful even provides ii Facebook cover photo variations:

2. Use a Free Prototype Editing Tool to Make a Facebook Comprehend Photo

If y'all've already got a logo or visual branding, cheque out free paradigm editing and graphic design tools. We listing some further down in this commodity.

Most graphic design tools come equipped with a Facebook cover photo template. Normally they are formatted for desktop (820 pixels by 312 pixels). So, it's all-time to create a new blueprint using the dimensions that piece of work for desktop and mobile (820 pixels past 462 pixels).

And so, upload the Facebook cover photo template to your pattern so you tin can see which parts of your image will exist cropped on desktop devices.

Hither it is again for convenience – just right-click, and click "Relieve Image As…"

3. Source Gratis Stock Photos and Videos to Use in Your Facebook Cover Photo

What if yous don't have whatsoever striking images or video footage to use on your Facebook Folio? No problem!

At that place are plenty of costless stock photo and video websites out there, such as Shopify's Burst , Pexels , Unsplash , Pixabay or Life Of Vids .

4. Facebook Pages and Profiles Display Encompass Photos Differently

When making your Facebook cover photo, information technology's worth bearing in heed the differences between Facebook Pages and Facebook profiles.

On Pages, Facebook cover images are completely unobstructed:

However, on Facebook profiles, there are diverse elements displayed on superlative of your encompass photo. These include the profile flick, name, and buttons such equally "Follow" and "Message."

Brand sure to have these additional elements into account when designing your Facebook cover photo.

5. Stick to Facebook's Guidelines

Well-nigh of Facebook's guidelines are merely common-sense.

Nevertheless, it'due south worth reading them in order to avoid a silly mistake that might event in Facebook removing your Page from the site.

These guidelines include:

• Don't utilise copyrighted materials that you don't own or have a license for.
• Make sure your Facebook cover photograph is family unit-friendly and safe-for-work.
• If you direct advertise a product or service in your Facebook comprehend image, brand sure yous're not violating any of Facebook'south advertising rules.

For more than data, check out Facebook'southward page guidelines .

half-dozen. How to Change Your Facebook Cover Photo

Once you've created your Facebook cover image or video, uploading it to Facebook couldn't be easier.

Just head to your Facebook page, click the photographic camera icon, then click "Upload Photo."

Facebook Cover Photo All-time Practices

Now that y'all know the practicalities, here are 4 all-time practices for creating an engaging Facebook embrace epitome.

1. Apply an Paradigm with a Stiff Focal Point

In general, it's best to avoid abstruse images that don't serve a clear purpose.

Call back, your Facebook encompass photo is an opportunity to capture and direct the attending of visitors. So employ an image that grabs people's attention and elicits curiosity.

Your prototype should also exist in keeping with your brand's look and feel.

In the example below, Tesla displays a stunning image featuring their key product, the Model three. Notice how the route and dusk describe your attention to the car?

2. Identify the Emphasis on the Right of the Prototype

The Facebook profile picture and sidebar are on the left-manus side of the folio, then encompass photos tend to await best when the focal indicate is on the right-manus side of the image.

Let'due south expect at 2 examples to see the divergence. This first Facebook cover photograph is from juice shop Printing London :

This 2d Facebook cover image is from spectacles wax store Nerdwax :

Both images are well-designed and compelling.

Nevertheless, can you see how moving the emphasis to the right-hand side of the page provides an boosted sense of balance?

There'southward also a more tactical benefit to drawing the viewer'south attention to the right-hand side of the page: this is where the Facebook Folio phone call to activity is located.

Take this example from a spectacles store Lord's day Somewhere . Notice how the eye is drawn over and down to the telephone call to activeness?

3. Don't Include Pocket-size Text or Visual Elements

You lot demand to make certain that any text or visual details you lot include are large enough to be viewed easily on a small smartphone screen.

This is of import to consider when the vast bulk of Facebook users admission the site from smartphones :

iv. Update Your Facebook Cover Photo Regularly

Facebook cover photos present a fantastic opportunity to communicate with your target audience , so take the opportunity to update your bulletin regularly.

In the example below, Black Milk Wear use their Facebook cover epitome to promote their Wild Hearts collection:

This Facebook cover photo helps to increase awareness of their collection while the fourth dimension-sensitive offer helps to create urgency among visitors.

What Makes a Good Facebook Cover Photo?

Every brand and business concern is unlike and so there is no one size fits all when it comes to what a good Facebook embrace photo is. But there are a few things to consider that ameliorate your Facebook marketing game.

Optimize for Mobile

Although when we are looking at our Facebook profiles and changing our embrace images nosotros are on desktop, the vast majority of people who await at Facebook are doing this through mobile devices . This means that you need to make sure your cover image conveys the aforementioned bulletin on desktop and mobile.

Branding

Consistent branding with your Facebook profile is super important as your customers desire to know directly away that your contour is the right ane and non a fan/spam business relationship. Creating a Facebook cover photo that is inline with your brand guidelines will foster trust with customers. This includes using colors that are associated with your business, making sure that your language is consistent, and repeating messaging yous apply on your website within your images.

CTAs Rule

Images are great. They tin be center communicable, motivational, and viral. Merely nothing can shell a embrace photo with a telephone call to action . Your cover photo can be used to promote a sale you have on, or a new product that you launched. Whatever is new to your business organisation you should push your customers to find out more through prime real estate on the acme social media platform.

Test Videos and Images

Sometimes embrace images are not the best media for Facebook. Testing videos and images can help yous to understand what your customers desire. Mayhap images are great for appointment within Facebook, but videos assist to motivate your customers to visit your website. You will never know what motivates your customers until you lot test your scenarios.

Get in Engaging

All images should exist created to push button date, and Facebook cover images should be no different. Creating images that people want to share with friends and family will mean free exposure and branding from people who like you and your business organisation. Social proof is way more important in today's ecommerce mural than advertising and marketing. If your audition is down with sharing your images, you have our permission to create the well-nigh engaging content ever!

ix Facebook Cover Photograph Ideas From Successful Brands

Now that yous accept the tools and best practices nether your chugalug, here are nine inspiring Facebook embrace image ideas from successful brands.

1. Present Your Cardinal Selling Suggestion

One of the all-time ways to utilise your Facebook comprehend photo is to highlight your key selling proposition or do good.

To understand your business organization's key selling proffer, merely ask yourself, "what is the central benefit we provide to customers?"

Here'south how Shopify app Automizely does it on its Facebook page :

In another example, TED promotes the primal benefit of their service TED Recommends :

2. Capture Attention with an Blitheness

If you lot like the thought of a Facebook embrace video, but you don't accept the fourth dimension, budget, or expertise to create a compelling video, why not create a GIF?

To create a GIF, employ a costless tool similar Giphy Capture or Tumblr'south GIF maker .

three. Create a Slideshow of Images

Non simply can you apply photos, videos, and GIFs in your Facebook comprehend image, you tin can also upload multiple images to create an image slideshow.

Hither'due south an example from travel bag make Minaal :

To add multiple images, add a single image offset, so click the camera icon to reveal the menu, and click, "Edit Slideshow."

If y'all're not sure which photos to include in your Facebook comprehend slideshow, you can always allow Facebook to automatically select which photos appear by using the toggle in the upper right-manus corner of the screen.

4. Characteristic Your Products

If you're not sure what to apply every bit your Facebook cover photo, y'all can't go incorrect with a great product photo . Plus, it can salve time and money to but employ an image you already take.

Here's a great example from Dollar Shave Club :

5. Promote Your Social Media Campaigns

Many businesses create branded hashtags to increase social appointment with consumers. Why non create your own branded hashtag and promote it in your Facebook cover photo?

Here's how fitness apparel brand Gymshark does it:

6. Keep it Elementary

When it comes to creating images that customers will love, keeping it simple is the most important aspect. Creating images that have more one CTA, too much motion, or data overload will scare people away. Landing pages are for advisory purposes, images are snapshots of the almost important information.

If you lot're really struggling to find that perfect idea, just keep it simple. Some of the largest brands in the earth accept created empires using simple only powerful visuals.

Take Nike – their Facebook cover photo just features their slogan in black and white:

seven. Characteristic Faces in Your Image

People are instinctively drawn to other people.

And then much so, that one study discovered photos with faces are 38 percent more likely to go "Likes" on social media than photos without faces. Photos with faces are also 32 percent more likely to concenter comments.

Jewellry brand Biko is taking advantage of this natural phenomenon:

8. Keep information technology Seasonal

There's always something happening – whether it's Halloween, Black Fri, Christmas, or just one of the iv seasons! So endeavour mixing things upward throughout the year by creating timely Facebook cover photos.

Candy shop Sugarfina updated their Facebook encompass image for the lunar new year:

9. Pair Your Facebook Cover Photo with Your Contour Moving picture

To create a more professional and cohesive brand look, it can help to lucifer your Facebook comprehend photo and profile moving-picture show.

Compare the previous example from Sugarfina to this adjacent one from Target :

Find the increased impact when the Facebook cover image and profile picture show match?

Facebook Comprehend Photo Makers

Many tools exist that tin can assist you create Facebook embrace photos so you don't need to communicate with a designer every fourth dimension y'all need a new image. Below are the five most popular Facebook cover photo makers, along with links to the templates so you can start creating a cover image now.

one. Canva

Canva is an a mazing tool to create images for any platform but particularly for Facebook cover photos. Their cover photo template is piece of cake to use as well. You simply pick a layout and choose images, fonts and colors that adjust your make, and you are done!

2. Adobe Spark

With Adobe Sparks you tin create stunning Facebook cover photos for free. This tool helps to blueprint striking banners that amp upward your brand and draw in your audience in seconds. Plus, they look super professional.

3. Bannersnack

Bannersnack has lots of templates to start with where, but dragging and dropping an paradigm and some text volition give you lot great results in minutes. This complimentary tool also has millions of stock photos and animations to use.

4. Fotor

Create eye-catching Facebook cover photos with Fotor that will express the emotions of your brand in just a few clicks. In four elementary steps you can take the perfect asset for your Facebook strategy that increases engagement among your followers.

v. Crello

Crello allows you to make Facebook comprehend photos or videos that your followers will love. Their templates offer inspiration and inventiveness to users so they can create assets that ordinarily would be outside of their telescopic. With Crello yous can compete with the bigger brands in your market place.

Summary

Facebook cover images are a fantastic opportunity to promote your brand or amplify a specific marketing message to your target audience.

Remember:

• Facebook cover photos are displayed at 820 pixels wide by 312 pixels alpine on desktops, and 640 pixels wide past 360 pixels tall on mobile devices.
• It's all-time to create an image that'southward 820 pixels wide and 462 pixels tall while remembering that the top and lesser of the photograph volition be cropped by 75 pixels each on desktop devices.
• The same goes for Facebook embrace videos.

When creating your Facebook cover photo, keep in mind these best practices:

• Straight viewer's attending by using an image with a strong focal point.
• Place the accent on the right-hand side of the image to visually remainder the Facebook Page layout.
• Avoid including pocket-sized text or visual details that volition be hard for smartphone users to see.

Lastly, after you've created and uploaded your Facebook cover photograph, exist certain to cheque how it appears on dissimilar devices and brand any necessary changes. That style, you can be sure it will look great to everyone!

What blazon of Facebook banner are you about to create – photo, video, slideshow, animation, or video? Let united states know in the comments below!

Want to Acquire More?

• 10 Facebook Trends That Y'all Need To Know in 2021 [Infographic]
• 19 Easy Steps to Setting Up a Killer Facebook Business Page
• Free Logo : Generate an astonishing logo for your business concern
• Facebook Stories: The Complete Guide for Businesses

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Source: https://www.oberlo.com/blog/facebook-cover-photo

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